Its all about the details
We are currently going through a heat wave. It is very hot and humid. Very Hot! Every day I drive past this law firm. They clearly make money. They have a large office building and the sign by the road was not inexpensive to install. On the top of the sign prominently displaying that they are Lawyers and announcing their name is the sign that alternates back and forth between time and temperature. It’s actually a nice service to the driving community to have that inform